Growth Hacking? Adwords? Responsive? WHAT? I taught high school chemistry, became a mom, had an idea for a straw sippy cup and started a company. Creating effective websites is not my forte. When we had our first website built in 2010, we focused a lot on branding, but times have changed and in a matter of 5 years, our website became totally obsolete. We knew we had to make changes.
Long story short, we got the new site up and running in record time. Luckily, we had just completed an amazing photo shoot the month before, and we put together an aggressive, hard-working team to execute everything.
Last night, we did something as a company, that we don’t do enough anymore. When Mark and I first started Lollacup, every account we opened, every milestone we accomplished we “celebrated.” Never in a big way, but it could be as little as a high five and as extravagant as a Baskin Robbins ice cream cone. Well, as our business grew and we had more and more struggles, celebrating went by the wayside.
Last night, to celebrate the launch of our new website (among other major accomplishments), we went out to dinner as a team. We had Korean BBQ, and it was so great to have non-work conversations with the people we work with everyday.
Thank you to the following people who helped make lollaland.com happen:
Caroline Tran – Photography
Avalon, Decker, Marra, Shia – Models
Chad Riddersen – Digital Marketing Consultant / Growth Hacker
Vince Roco – Project Manager
We hope you’ll take a look at the new website, and while you’re perusing it, please consider that April is Autism awareness month, so Lollaland will be donating 25% of all sales from today through the end of April, 2015 to Team Zoe. My first job out of college was at the New England Center for Children, a school for autism, located in the Boston area. Although I did not ultimately pursue a career in the field of autism, my year teaching at the NECC made a huge impression on me, and I’d love to do my part in increasing autism awareness.